Maine Bottle Bill Compliance Update

Starting July 1, 2025, all wine bottles shipped DTC to Maine must comply with the state’s Bottle Bill labeling requirements. This means every bottle must display a label indicating the 15¢ refundable deposit, as part of Maine’s beverage container redemption program. 

Key Points: 

• The new law applies to DTC wine shipments to Maine.  

• Each bottle must have a label or sticker clearly showing the 15¢ deposit and “Maine” or “ME.” 

• The licensed DTC shipping winery is responsible for compliance as the Initiator of Deposit (IOD) and must obtain sticker approval 

• Label registration with the Maine Department of Environmental Protection is required 

For further details and guidance, please see the below articles: 

• Maine Bottle Bill to Extend to DtC Wine Shipments in July | Sovos 

• DTC Licensees Must Comply with Maine Bottle Bill Law by July 1, 2025 | Wine Institute (requires WI member login)  

• Guidance for DTC Licensees for Complying with Maine Bottle Bill Law | Wine Institute (requires WI member login) 

Our team is in contact with Maine DEP to develop a scalable, cost-effective solution that will reduce hassle and expense for our winery partners. We’ll keep you informed of any developments as they occur. 

If you have questions or need assistance with compliance, please reach out to us at compliance@wineshipping.com