Why Resubscribe Customers to Premium Tracking Notifications?

Customers may unsubscribe from tracking notifications for a variety of reasons—too many messages, temporary preferences, or accidental opt-outs.

Premium Tracking notifications play an important role in the post-purchase experience by providing:

  • Real-time shipment updates 📦

  • Delivery transparency and confidence

  • Proactive communication throughout the delivery journey

If a customer wants to start receiving notifications again, wineries have the ability to initiate a resubscription.

When triggered, the customer will receive an email with a link to confirm their resubscription—ensuring they are fully opting back in.

This guide walks you through how to initiate that process.