Filters

Date Range
Tracking Page (all is an average or you can select a specific tracking page if you have multiple)

Page views: Number of times the tracking page was viewed

Unique visitors: Number of new visitors to the tracking page. Customers in the EU and California can reject tracking cookies, which we use to identify repeat page visits. Because of this, the UV might be overestimated

Marketing clicks: The total number of clicks your marketing assets, product recommendations, navigation, and social media links have received.

Marketing CTR: The total number of marketing clicks divided by the total number of page views.

Page views graph:

Bounce rate: A customer visiting the branded tracking page but not performing any action like clicking a link or marketing asset. A high bounce rate is not necessarily a bad thing. For example, if the page visited is a single-page and does not offer any/many options to leave to a different part of the site then a high bounce rate is perfectly normal.
Average session duration: time spent on the tracking page
Tracking page views over time

Marketing clicks graph:

The number of clicks on marketing items per session
Click distribution: marketing material, product recommendations, navigation, social media
- Product recommendations are only available for Shopify clients
- Navigation can be a tab on the top of the tracking page that directs to a specific location on the business website
  - i.e. Wine Club tab directs to the winery websites Wine Club page with information about the club and the opportunity to sign up

Marketing assets performance: Marketing assets on the tracking page and the number of clicks per asset

Product recommendation performance: Details on product recommendation performance. Only available for Shopify clients.

Understanding Premium Tracking Analytics

Understanding Premium Tracking Analytics